Our Founder
Started in 1978 by P.P. Jose. Initially named “Justin Coffee Works”, the brand started with coffee production and was located in a rented building, with a business radius of only 10km.
Own Building
The company constructed its own building, and Justin Brand Coffee quickly became a household name, popular for its quality and taste.
New Leaders
The founder's first son, Justin P Jose, joined the family business. In 1998, the second son, Jaison P Jose, also joined the family business.
Silver Café
In 1996, the brand introduced a new premium quality coffee brand, “Silver Café”.
Wayanadan Coffee
The company also introduced a new brand in 2001, “Wayanadan Coffee”, which offered coffee in 50gm and 100gm categories.
Silver Café Strong
By 2004, the company had expanded its product range, introducing premium tea under the brand name “Silver Strong”.
Business Expansion
In 2006, the business expanded to all over Kerala.
Chukku Kappi
In 2008, the brand introduced Chukku Kappi, a traditional South Indian coffee.
Silver Tamarind
The brand expanded its product range in 2009 with the introduction of “Silver Tamarind”.
Pickle Business
Entered pickle business with “Tholur Special”, contributing 50% of company revenue.
Curry Masala
Introduced fish masala, sambar powder, meat masala, and chicken masala.
More Products
Added mixed veg pickles, pulinchi, and palm jaggery.
Spice Powders
Introduced chilli, coriander, and turmeric powders.
Chuttarache Chamanthi
Launched Chuttarache Chamanthi and started Tholur Trading.
Food Way Foods
Started Food Way Foods offering tea powder and Chukku Kappi.
Tholur Foods Pvt Ltd
Launched new subsidiary Tholur Foods Pvt Ltd.